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Business Communication
Case Studies
CASE STUDY (20 Marks)
Sushma works in Infosoft solution pvt;
td. She works there as a project leader. occasionally her job demands coming
early for her duties or stay late till evening hours. Once she was handling two
projects simultaneously and on one such day she had convened a meeting with her
team members regarding project delivery. She had called her team members at
0800 hours. Sushma is a disciplinarian and generally she follows duty timings
strictly. Discipline starts with me, was her firm principle. She had made a
habit of coming five minutes early at least. However on that day she could not
make at the scheduled meeting time of 0800 hours and she was worried that her
reputation could be at stake. Time was 0805 hours and she reached main gate of
her company. Hurriedly she swiped her card and rushed towards board room. That
time few housemen were doing cleaning. One of the housemen had spread soap
solution on the floor. Unaware of what is on the floor, she continued to rush
to the board room. The floor was made of marbles and soap solution was
sprinkled over it. Sushma could not control her balance on the slippery floor
and fell down. Slippery floor dragged her a couple of feet further. The impact
was so strong that she wailed loudly. Her team members rushed to help her. Somehow
she could get up and she was taken to the hospital. It was discovered that her
hip bone was broken. As a result, she was immobile for about two months because
of the injury. Later in investigation, it was revealed that the housemen who
was cleaning the floor has not put the sign board “CAUTION: FLOOR is WET.
Answer
the following question.
Q1.
Bring out the importance of nonverbal communication in the case.
Q2.
Do you think sushma is responsible for whatever happened? Explain.
CASE STUDY (20 Marks)
A telecommunications service provider.
Since it's beginnings in 1994, this company has become one of New Zealand's
most loved telecommunications providers with around 200 employees. They provide
internet, home phone and calling services. In May 2006,
the New Zealand Government unbundled
the local loop meaning that a range of business opportunities opened up to the telecommunications
service provider. A period of dramatic business growth followed. Increased
staff numbers and product offerings meant that it was important to find tools
and techniques to ensure staff continued to be well informed and passionate
about working for the company. • This company has a particularly young work
force and a high percentage of call center staff and shift workers. It has
nearly doubled in size in the last year. All of these factors presented a
number of internal communications challenges. • They wanted to find a
communications solution that would appeal to it’s young workforce who were used
to dynamic, entertaining and attention grabbing technologies. The SnapComms
solution offered the right combination of ‘fizz’ combined with pure and simple business
value. They have a particularly young work force and a high percentage of call
centre staff. The company has nearly doubled in size in the last year. All of
these factors presented a number of internal communications challenges:
Communicating with shift workers. A high percentage of shift workers meant that
it was difficult to gather staff into one place for business updates and news.
High turnover of call center staff. As is common for call centers, staff
turnover rates were higher than in other parts of the organization. It was
important to find ways to bring new employees up to speed quickly and to build
engagement in order to reduce staff turnover rates. Young demographic. The
average age of employees is 20 years old. Communications needed to appeal to a demographic
used to engaging, entertaining and compelling communication formats. A cultural
survey highlighted a need to make people feel more valued. Their cultural
survey, although generally good, highlighted a need to help its people
recognize the benefits of working for the company and to feel a valued part of
the business. Learn more about communicating with millennials. Email overload.
People were being bombarded with emails. Between 50 and 100 per day were
commonplace for call centre staff. ‘Static’ intranet. The intranet was seen as
‘static’ and not updated often, hence usage rates and effectiveness were low.
Answer
the following question.
Q1.
What was the internal communication situation of the telecommunications
provider company?
Q2.
Discuss the internal communications objectives of the company.
Case (20 Marks)
Read the following sentences: a. The
student experienced some few difficulties with the examination. b. The meeting
will start from two o’clock until five o’clock today. c. The manager of the
supermarket said it was not his company’s policy to give refunds back. d.
The secretary informed the caller that
she had never seen the manager that morning. e. The instructor told the learner
to reverse the car backwards into the parking bay. f. In my curriculum vitae, I
stated that I had three year’s experience. g. Only a small amount of delegates
attended the seminar. h. The intern asked his mentor for his advise on which
short course he should take. i. May you please reply to me as soon as possible.
j. The students were reminded to arrive in time for lectures every day.
Answer
the following question.
Q1.
Rewrite the above sentences after correcting grammar.(without changing the
original meaning of the sentences)
Q2.
Rewrite the above sentences after correcting spelling.(without changing the
original meaning of the sentences)
CASE STUDY (20 Marks)
Carol Rubino is a drafting major at a
community college. In order to pay her expenses, she needs to work several
hours a week. She is very organized and responsible with her school and work
obligations. Most of her peers would describe Carol as motivated because she
attends every class, is punctual, and works hard in both school and work.
Throughout high school, Carol participated in extracurricular activities but
never really enjoyed herself. She likes college but questions the connection
between school and real life. As a result, Carol sometimes feels as if she is
just wasting time and postponing life until graduation. What would you
recommend to Carol for creating a more resourceful and positive attitude?
Answer
the following question.
Q1.
Imagine that you are a young journalist in training and you have been asked to
write an article for the local shopping Centre newsletter which is distributed
to customers to give them information on new store openings.
Q2.
What did Carol’s peers describe her?
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Project Report and Thesis contact
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