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Assignment Solutions, Case study Answer sheets Project Report and Thesis contact aravind.banakar@gmail.com www.mbacasestudyanswers.com ARAVIND – 09901366442 – 09902787224 Marketing Management Case Studies CASE STUDY (20 Marks) Sunshine Lumieres was established in 1992 in Bangalore, India to manufacture lamps mainly for household use. The company was established by Dr. Srinath Kashyap who had extensive experience in the lamp industry with the major multinational manufacturers in India and overseas. Sunshine was involved till now in manufacturing and supplying lamps for consumer and household use under various brands for the leading lamp companies. Dr. Kashyap was involved in looking after the manufacturing and marketing functions while his wife looked after the Finances and the HR functions. The Company had a total of 50 employees and grossed revenue of Rs.9 crores in 2005. The market in India was large and growing due to the increasing affluence and the massive ...

Assignment Solutions, Case study Answer sheets Project Report and Thesis contact aravind.banakar@gmail.com www.mbacasestudyanswers.com ARAVIND – 09901366442 – 09902787224 Marketing Management Case Studies Case (20 Marks) Eureka Forbes successfully introduced and sold for many years few models of vacuum cleaners through door–to door marketing. During the initial few years Eureka Forbes vacuum cleaners were not available at any dealer channel. These were sold only by direct marketing. Some experts attribute the success of Eureka Forbes to two factors: one, implementation of an effective sales management system & two, elimination of channel conflict by adopting only door to door selling even at a stage when durables were sold only through dealers. Scene1 It has been a common experience that well advertised & well organized trade fairs generate huge sales. Experts believe that people visit such trade fairs with a frame of mind that is favorably predisposed t...

Assignment Solutions, Case study Answer sheets Project Report and Thesis contact aravind.banakar@gmail.com www.mbacasestudyanswers.com ARAVIND – 09901366442 – 09902787224 Marketing Management Case Study (20Marks) Kaggi’s Food Co (KFC) is a large producer & seller of edible oils, flour, pulses, spices & some other food items. Over past ten years KFC could establish itself well with popular brand names for its produce. Oil brand “Sunrise” from KFC is very popular as low fat, healthy cooking medium. KFC has three mills, one each in Meerut, Dehradun & Lucknow. To avail tax benefit only spices are procured from small manufacturers who carry out their operations under strict supervision of KFC quality team. All other items are manufactured in company’s own mills. SO far entire produce of KFC is sold easily in northern region of seven states through loyal set of distributors & retailers. For past three years KFC has started feeling the pressure of com...