How will you alter the marketing mix –intensity & composition ,as a product is entering the maturity stage in the lifecycle How again the marketing mix will have to be modified ,when the same product
Assignment Solutions, Case study Answer sheets Project Report and Thesis contact aravind.banakar@gmail.com www.mbacasestudyanswers.com ARAVIND – 09901366442 – 09902787224 Marketing Management Answer the following question. Q1. “Success of of several consumer products in the Indian market in the recent Past Was directly of indirectly related to packing decisions.” Critically evaluate the Statement describing the nature and importance of packing decisions. Give suitable illustrations from Indian consumer market. (10 marks) Q2. “Effective advertising and aggressive sales promotional schemes help the salesmen in performing their duties and reaching their sales targets.” Discuss. (10 marks) Q3. Explain Product Life Cycle in detail .How do Marketing strategies change as product moves. Through various stages of Life cycle. (10 marks) Q4. Define the term Marketing Mix. Explain the significance of appropriate marketing mix in the present competitive environment. Ci...