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R.K.Industries Ltd., intends to launch a new folding exercise cycle in Indian market. As a marketing manager

Assignment Solutions, Case study Answer sheets Project Report and Thesis contact aravind.banakar@gmail.com www.mbacasestudyanswers.com ARAVIND – 09901366442 – 09902787224 Marketing Management Answer the following question. Q1. What is Non store retailing? (10 marks) Q2. Explain Types of advertising (10 marks) Q3. Explain Warehousing and Inventory Decisions. (10 marks) Q4. Explain Sales Promotion Techniques. (10 marks) Q5. R.K.Industries Ltd., intends to launch a new folding exercise cycle in Indian market. As a marketing manager which steps would you like to take while launching this product? How will you conduct the test marketing for this product. Make necessary Assumptions and justify your answer. (10 marks) Q6. A New brand of a ‘Tyre –that Never –punctures’ is to be launched in India by a multinational company with your advice about concept – testing and test marketing Justify your contention. (10 marks)  Q7. Discuss the role & importance...

R.K.Industries Ltd., intends to launch a new folding exercise cycle in Indian market

Assignment Solutions, Case study Answer sheets Project Report and Thesis contact aravind.banakar@gmail.com www.mbacasestudyanswers.com ARAVIND – 09901366442 – 09902787224 Marketing Management Answer the following question. Q1. Give the steps in launching a new product. Also give various methods of test marketing a new Product. (10 marks) Q2. List Media habits(of target segment). (10 marks) Q3. What is Inventory Management? (10 marks) Q4. Explain Cobranding. (10 marks) Q5. MK Industries Ltd. Intends to launch a two seater tiny motor car in Indian market. As a marketing manager which steps would You like to take to lunch this novel product? Make necessary assumptions and justify your answer. (10 marks) Q6. Define the term Channels of Distribution. Describe various types of channels used for distributing the consumer product and industrial products and industrial products. What are the aspects considered while selecting the channels of distribution. (10 mar...