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Assignment Solutions, Case study Answer sheets Project Report and Thesis contact aravind.banakar@gmail.com www.mbacasestudyanswers.com ARAVIND – 09901366442 – 09902787224 Marketing Management Case Studies CASE STUDY (20 Marks) Eureka Forbes successfully introduced and sold for many years few models of vacuum cleaners through door–to door marketing. During the initial few years Eureka Forbes vacuum cleaners were not available at any dealer channel. These were sold only by direct marketing. Some experts attribute the success of Eureka Forbes to two factors: one, implementation of an effective sales management system & two, elimination of channel conflict by adopting only door to door selling even at a stage when durables were sold only through dealers. Scene1 It has been a common experience that well advertised & well organized trade fairs generate huge sales. Experts believe that people visit such trade fairs with a frame of mind that is favorably predisp...

Assignment Solutions, Case study Answer sheets Project Report and Thesis contact aravind.banakar@gmail.com www.mbacasestudyanswers.com ARAVIND – 09901366442 – 09902787224 Marketing Management Case Studies CASE STUDY (20 Marks) The fiercely competitive Indian airline industry witnessed as many as three giant merger and acquisitions Jet Airways Air Sahara, Indian Airlines Air India, and Kingfisher AirlinesAir Deccan in 2007. Of them, the KingfisherAir Deccan deal was a strategic   alliance with a difference. The two airlines decided to operate as distinct legal entities with separate brand identities. Air Deccan had a substantial brand equity among the consumers and had became synonymous with low cost travel in India. However, Vijay Mallya, Chairman of Kingfisher Airlines, decided to adopt a rebranding exercise for it. The exercise involved renaming Air Deccan as ‘Simplify Deccan’ with a tagline ‘The Choice is Simple’, replacing the previous famous tag li...

Assignment Solutions, Case study Answer sheets Project Report and Thesis contact aravind.banakar@gmail.com www.mbacasestudyanswers.com ARAVIND – 09901366442 – 09902787224 Marketing Management Case Studies Case (20 Marks) Kaggi’s Food Co (KFC) is a large producer & seller of edible oils, flour, pulses, spices & some other food items. Over past ten years KFC could establish itself well with popular brand names for its produce. Oil brand “Sunrise” from KFC is very popular as low fat, healthy cooking medium. KFC has three mills, one each in Meerut, Dehradun & Lucknow. To avail tax benefit only spices are procured from small manufacturers who carry out their operations under strict supervision of KFC quality team. All other items are manufactured in company’s own mills. SO far entire produce of KFC is sold easily in northern region of seven states through loyal set of distributors & retailers. For past three years KFC has started feeling the pressur...

Assignment Solutions, Case study Answer sheets Project Report and Thesis contact aravind.banakar@gmail.com www.mbacasestudyanswers.com ARAVIND – 09901366442 – 09902787224 Marketing Management Case Studies CASE STUDY (20 Marks) This case study's primary objective is to debate and discuss on: Does it make sense for a single business firm from an emerging country like India, to transform itself into a conglomerate when the reverse trend is witnessed in other countries – both developed as well as developing? With the inception of Bharti Telecom (Bharti) in 1985, Sunil Bharti Mittal laid the foundations of an organisation that would emerge as India's 'telecom conglomerate giant'. The company made a humble beginning with the manufacture of push button handsets. However, 1992 marked the turn of events for Bharti. The liberalization of the Indian telecom sector in that year unleashed numerous opportunities for domestic and international players to tap ...