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Assignment Solutions, Case study Answer sheets Project Report and Thesis contact aravind.banakar@gmail.com www.mbacasestudyanswers.com ARAVIND – 09901366442 – 09902787224 International Business Case Studies CASE STUDY (20 Marks) In 2008, Starbucks announced that they would be closing 600 US stores. Up to that point, Starbucks stores had added new offerings, including wifi and music for sale, but started to lose its warm "neighborhood store" feeling in favor of a chain store persona. Harvard Business Review points out that in this situation, "Starbucks is a mass brand attempting to command a premium price for an experience that is no longer special." Meaning, in order to keep up, Starbucks would either have to cut prices, or cut down on stores to restore its brand exclusivity. HBR's case study shares three problems with the growth of Starbucks: alienating early adopters, too broad of an appeal, and superficial growth through new stores...

Assignment Solutions, Case study Answer sheets Project Report and Thesis contact aravind.banakar@gmail.com www.mbacasestudyanswers.com ARAVIND – 09901366442 – 09902787224 International Business Case Studies CASE STUDY (20 Marks) In the midsixties, the green revolution not only changed the agricultural and financial state of India, it also helped India to be a selfdependent country in food. In 1950s and early 1960s, India imported huge quantity of food grains to feed millions of people. The foreign reserves of the country were under great stress. Hence the country took up the agricultural policies which helped in promoting production of the food grains for the national food security. The Govt. of India finally made a decision to survey those areas where food grains could be cultivated at high rate with less expenditure. Thus big investments were made in Punjab, Andhra Pradesh, Tamil Nadu, Gujarat, and in other states. This led to the increase in the consumption...