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Assignment Solutions, Case study Answer sheets Project Report and Thesis contact aravind.banakar@gmail.com www.mbacasestudyanswers.com ARAVIND – 09901366442 – 09902787224 Marketing Management Case Studies CASE STUDY (20 Marks) This case analyses the distribution strategy of Hindustan Lever Limited (HLL), the 51.6% subsidiary of Unilever and the largest FMCG Company in India. Traditionally HLL's distribution network consisted of wholesalers and retailers. HLL had presence in 80 lakhs retail outlets and there was 'one size fit for all' distribution strategy to serve all those outlets. But due to change in consumer demography, consumer behavior and market structure, the traditional distribution system failed to deliver the results. Urban customers wanted products with unique, value added and customized offerings with convenient shopping. Apart from this, emergence of rural market also forced HLL to change its distribution system. HLL dealt with th...

Assignment Solutions, Case study Answer sheets Project Report and Thesis contact aravind.banakar@gmail.com www.mbacasestudyanswers.com ARAVIND – 09901366442 – 09902787224 Marketing Management Case Study (20Marks) Kaggi’s Food Co (KFC) is a large producer & seller of edible oils, flour, pulses, spices & some other food items. Over past ten years KFC could establish itself well with popular brand names for its produce. Oil brand “Sunrise” from KFC is very popular as low fat, healthy cooking medium. KFC has three mills, one each in Meerut, Dehradun & Lucknow. To avail tax benefit only spices are procured from small manufacturers who carry out their operations under strict supervision of KFC quality team. All other items are manufactured in company’s own mills. SO far entire produce of KFC is sold easily in northern region of seven states through loyal set of distributors & retailers. For past three years KFC has started feeling the pressure of com...