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Assignment Solutions, Case study Answer sheets Project Report and Thesis contact aravind.banakar@gmail.com www.mbacasestudyanswers.com ARAVIND – 09901366442 – 09902787224 Marketing Management Case Studies CASE STUDY (20 Marks) PayU India is an online payment service provider with two business divisions: PayUbiz and PayUmoney, which, when combined, cater to all the payment related needs of merchants and consumers across the country. Indians (seemingly by nature!) like savings and with 350 million internet users, the internet is fast becoming the place for consumers to find a bargain. PayU’s solution provides a superfast and reliable payment experience across 100,000 merchants, all at the click of a single button. Each transaction also triggers a reward mechanism offering consumers a 1% saving every time they complete a payment. But while this satisfied the Indian need for a bargain, it didn’t change actual buying behavior. As it turns out, online customers in In...

Assignment Solutions, Case study Answer sheets Project Report and Thesis contact aravind.banakar@gmail.com www.mbacasestudyanswers.com ARAVIND – 09901366442 – 09902787224 Marketing Management Case Studies CASE STUDY (20 Marks) PayU India is an online payment service provider with two business divisions: PayUbiz and PayUmoney, which, when combined, cater to all the payment related needs of merchants and consumers across the country. Indians (seemingly by nature!) like savings and with 350 million internet users, the internet is fast becoming the place for consumers to find a bargain. PayU’s solution provides a superfast and reliable payment experience across 100,000 merchants, all at the click of a single button. Each transaction also triggers a reward mechanism offering consumers a 1% saving every time they complete a payment. But while this satisfied the Indian need for a bargain, it didn’t change actual buying behavior. As it turns out, online customers in In...

Assignment Solutions, Case study Answer sheets Project Report and Thesis contact aravind.banakar@gmail.com www.mbacasestudyanswers.com ARAVIND – 09901366442 – 09902787224 Marketing Management Case Studies CASE STUDY (20 Marks) Petrol pumps in India have come a long way from being dusty, poorly lit places manned by shabbily clothed and indifferent personnel, to the shopping malls of the early 21st century. Bharat Petroleum Corporation Ltd. (BPCL), a leading player in the Indian petroleum industry, received wide acclaim for having brought about this change in the Indian fuel retailing business. In the mid1990s, the oil industry felt the need to establish strong brand identities; until then, the industry seemed to have adopted an indifferent approach towards customer service. With the deregulation of the oil industry due in April, 2002, Indian players realized that they needed to become more customer focused. BPCL's pioneering efforts in creating brand awaren...