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Assignment Solutions, Case study Answer sheets Project Report and Thesis contact aravind.banakar@gmail.com www.mbacasestudyanswers.com ARAVIND – 09901366442 – 09902787224 International Business Case Studies CASE STUDY (20 Marks) “Chile’s Falabella – Succeeding through an Integrated Retail Strategy” traces the journey of Chile based retailer S.A.C.I. Falabella (Falabella) to becoming one of the largest integrated retailers in Latin America. A brief history of the company shows that the company progressed with an insight into its business diversification and internationalization strategy. Falabella’s adoption of the ‘integrated retail’ strategy was quite fruitful for the company. The case also depicts the company’s focus on catering to the distinct needs of the various customers across Latin America, which helped it in not only creating a strong market position for itself, but also in staving off competition from multinational retailers. The case concludes with ...

Assignment Solutions, Case study Answer sheets Project Report and Thesis contact aravind.banakar@gmail.com www.mbacasestudyanswers.com ARAVIND – 09901366442 – 09902787224 International Business Case Studies CASE STUDY (20 Marks) In 2008, Starbucks announced that they would be closing 600 US stores. Up to that point, Starbucks stores had added new offerings, including wifi and music for sale, but started to lose its warm "neighborhood store" feeling in favor of a chain store persona. Harvard Business Review points out that in this situation, "Starbucks is a mass brand attempting to command a premium price for an experience that is no longer special." Meaning, in order to keep up, Starbucks would either have to cut prices, or cut down on stores to restore its brand exclusivity. HBR's case study shares three problems with the growth of Starbucks: alienating early adopters, too broad of an appeal, and superficial growth through new stores...