How did SEMA achieve increased productivity, competitiveness and profitability in business Discuss.
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Business Environment
Case Studies
CASE STUDY (20 Marks)
SEMA achieved increased productivity,
competitiveness and profitability by embracing the use of eLearning to provide
tailored educational sessions in the fields of business, IT and business
transformation skills. By offering greater flexibility for the delivery of educational
material, the disruption to business operations was minimized and staff members
had the opportunity to progress at their own pace. From a sustainability
perspective, the delivery of eLearning modules on demand through the internet
has provided SEMA with a number of opportunities to reduce the carbon emissions
associated with: • Travel to training courses. • Hiring of training facilities.
• The provision of paper related course material. • IT related book resources.
The use of eLearning practices can be implemented within any organization,
regardless of size, language or location. Though the environmental benefits
associated with less travel and paper consumption are becoming increasingly
important, it is the increase in staff retention and productivity that provides
the strong business case for organizations to make the change to eLearning
practices. Featured Organizations SEMA is a leading Direct Marketing,
Consulting and IT Business Solutions group with the largest 100 percent
privately owned direct mail operation in Australasia. Skill Soft is a leading
provider of on demand eLearning and performance support solutions for global enterprises,
government, education and small to medium size businesses A high level of staff
turnover was leading to significant costs associated with maintaining staffing
levels and associated training. This was in turn impacting quality, job
knowledge, turnaround
times, system knowledge and placing a
significant strain on management staff. Due to the costs involved, investment
in training was low across the board and was only provided to key staff
members. Those staff that did receive training were off site for up to five
days in order to participate in training, which in turn impacted the operational
departments and was not flexible enough to meet SEMA’s client needs. The
Proposed Solution SEMA embraced the eLearning programs that are offered by
Skill Soft in order to provide tailored educational sessions across the fields
of business, IT and business transformation skills. All courseware is provided to
SEMA staff online via the internet and has enabled SEMA to offer a wider range
of educational information to a larger number of staff. 2 SEMA Page 7 What Were
the End Benefits? (Efficiencies, Productivity, Financial, Cultural or Other)
The key benefits achieved were: • 822
percent Return on Investment (RoI). • Average staff tenure increasing to 2.8
years and growing. This has allowed SEMA to keep key skills and knowledge in house
and has provided a stable platform to both increase competitiveness and profitability
Answer
the following question.
Q1.
How did SEMA achieve increased productivity, competitiveness and profitability
in business? Discuss.
Q2.
Give your views on the case.
CASE STUDY (20 Marks)
With the number of patent applications
increasing exponentially the USPTO (US Patents and Trademarks Office) found it increasingly
difficult to cope with the workload. This resulted in a situation where many
patents were awarded to vague ideas without scrupulous review. Also there were
many instances where the approved patents stifled further innovation, than
encourage it and patents were used more like a weapon against competition. Many
were apprehensive about the suitability of the patent system of the industrial
age to the information age and suggested revamping not just the patent system,
but also the entire system of intellectual property law.
Answer
the following question.
Q1.
Discuss the conditions that led to the troubles for USPTO, the relevance of
business method patents and the viability of the Patent Law in protecting
innovators in the information age
Q2.
Analyze the potential benefits that the reforms could bring to the US economy,
which drives a considerable part of worldwide industrial growth.
CASE STUDY (20 Marks)
Low interest rates were one of the
prime reasons for the sustained booms in Britain's housing market, while a weak
dollar was one of the prime reasons for a strengthening pound. The Monetary
Policy Committee of the Bank of England was caught in a dilemma whether to
contain the booming housing market by increasing interest rates or restrain the
appreciating pound by decreasing interest rates. Finally, the Monetary Policy
Committee chose to contain the housing market by increasing interest rates with
the hope that the pound would not appreciate much. However, the falling dollar
did not seem to help them.
Answer
the following question.
Q1.
Give an overview of the case.
CASE STUDY (20 Marks)
In 2009, Malaren issued a recall for
every stroller it had sold in the US for a decade, which came to 1 million
units. The strollers were recalled so that a cover could be installed to
prevent amputation of a baby's fingers, which could happen if the baby were to
be in the stroller in the wrong spot. As a luxury brand, this incident was
damaging even though it was a misuse of the product and not a defect. Experts
believe that Malaren did the right thing in the aftermath of the recall, asking
for a fast track recall from the Consumer Product Safety Commission, and got
out in front of the recall as it started spreading through the press, saving
face and further embracing a mission of child safety.
Answer
the following question.
Q1.
Give an overview of the case,
Q2.
In your opinion, whether recalling strollers for modification was a wise step
or not, Comment with justifications..
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