Effective advertising and aggressive sales promotional schemes help the salesmen in performing their duties and reaching their sales targets

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Project Report and Thesis contact
ARAVIND – 09901366442 – 09902787224


Marketing Management

Answer the following question.
Q1. “Success of of several consumer products in the Indian market in the recent Past Was directly of indirectly related to packing decisions.” Critically evaluate the Statement describing the nature and importance of packing decisions. Give suitable illustrations from Indian consumer market. (10 marks)
Q2. “Effective advertising and aggressive sales promotional schemes help the salesmen in performing their duties and reaching their sales targets.” Discuss. (10 marks)
Q3. Explain Product Life Cycle in detail .How do Marketing strategies change as product moves. Through various stages of Life cycle. (10 marks)
Q4. Define the term Marketing Mix. Explain the significance of appropriate marketing mix in the present competitive environment. Cite examples to support your answer. (10 marks)
Q5. ‘RushMush Foods (P) Ltd.’ plans to launch a new line of mushroom, based instant food products. They already have a popular line of (noninstant) mushroom products, in the market. Which steps will you recommend to the management of ‘RushMush” to enable their launch in the Indian market. Make necessary assumptions and justify your answer.
(10 marks)
Q6. How will you alter the marketing mix –intensity & composition ,as a product is entering the maturity stage in the lifecycle? How again the marketing mix will have to be modified ,when the same product ,later on, starts showing sales – decline? (10 marks)
Q7. A New brand of a ‘Tyre –thatNever –punctures’ is to be launched in India by a multinational company with your advice about concept – testing and test marketing Justify your contention. (10 marks)
Q8. What are Current trends in packaging? (10 marks)




Assignment Solutions, Case study Answer sheets
Project Report and Thesis contact
ARAVIND – 09901366442 – 09902787224



Comments

  1. Unknown22 June 2021 at 23:17

    Q6.
    “Effective advertising and aggressive sales promotional schemes help the salesmen in performing their duties and reaching their sales targets.” Discuss.

    ReplyDelete
  2. Vignesh11 September 2022 at 22:12

    In one way, the varies distinguish between sale and agreement to sell from a purchase agreement. A purchase and sell agreement will facilitate the process rather than complete it by offering explicit information regarding party responsibilities. You do not promise to buy or sell the residence by signing the contract.

    ReplyDelete

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