Explain the advantages of email in business communication
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Business Communication
Case Studies
CASE STUDY (20 Marks)
Whether you’re reaching out to
customers or confirming details with a trusted staff member, communication is
the lifeblood of any business. You already send emails and make phone calls,
but you might be surprised at what other kinds of tools are available to help make
that communication easy and effective. Project management is hard enough when
you’re not dealing with multiple offices and remote works. Collaboration
software keeps everybody on the same page by establishing a one stop destination
for assignments, status reports, shared resources and progress tracking. Some
popular examples of collaboration software include “Cloud” may be this decade’s
technology buzzword, but that doesn’t mean it’s not extremely valuable. Cloud storage
saves and stores your files at a remote location so that they’re always
available. If the computer crashes, you won’t lose progress. If people are
working remotely, on location, or away from the office, they can access the
files whenever they need to. Traditional business phone systems are expensive
and complex. Some choose to use cell phones instead, but the use of your
personal phone can make you seem less professional. A virtual phone system
combines the professional feel and robust functions of an old school phone tree
with the flexibility and simplicity of cell phones. There are a number of
virtual phone systems out there, including Grasshopper. Internet connectivity
makes it possible to contact exponentially wider networks of leads, customers,
gurus and workers than ever before… and those contacts don’t just have an
address and a phone number. They have email addresses, chat handles, Facebook
accounts, Twitter feeds and LinkedIn profiles. Contact management software
helps you keep it all straight, reminds you when you’re “due” to reach out to
key contacts and streamlines the process of keeping in touch. Depending on your
precise needs, and are different, but effective, contact management options.
Yes, you can do everything you need with a regular cell phone, or even without
one. Businesses did it for centuries. But the calendaring, text messaging and
note taking apps that come standard with every phone will streamline how your
office communicates. It’s why so many businesses buy smart phones or tablets
for their employees. Obviously, these are just some of the communication tools
that can boost your business and streamline your efforts.
Answer
the following question.
Q1.
What is collaboration? Give examples of collaboration software.
Q2.
Give an overview of the case.
CASE STUDY (20 Marks)
Email in business can be used for intra
company communications, marketing purposes and coordinating with business
partners, suppliers and customers. Some common advantages of business email
over traditional mail or telephone communications are cost reductions, lower
overhead and speed. Email software is available for every size business,
allowing for customized business and employee interactions. Communicating by
email is almost instantaneous, which can enhance communications by allowing for
quick dissemination of information and fast response to customer inquiries. It
may also allow for quicker problem solving and more streamlined business
processes. As a result, small business owners can accomplish more in less time.
Email reduces geographic and
time zone barriers for businesses.
Employees or contractors from around the world can communicate, regardless of
their location. Likewise, customers can send sales questions and support
requests by email based on their own time zone schedules. Email lets businesses
market to targeted audiences. Customers can opt in to receive email
communications about products they own, sales or new items. Customers who receive targeted
emails based on their preferences are likely to be more receptive. Email
marketing can also target customers based on their status with a business. For
example, a business can tailor messaging to new customers, existing customers
and repeat customers. Email can help increase productivity. Business owners can
communicate with established distribution lists, automatically forward
information based on a topic, or send information to specific individuals as
needed. Most email software provides customization features you can tailor to
the type of work performed, volume of daily email messages and the needs of the
worker. Effective email use can reduce reliance on face to face consultations
and meetings. Moving communications from physical mail to email can result in
significant savings in postage costs, shipping supplies and employee
resources. Businesses can also decrease
customer service support costs by focusing on email customer support options
rather than phone based services.
Answer
the following question.
Q1.
Discuss on “Email is a cost effective business communication tool”.
Q2.
Explain the advantages of email in business communication.
CASE STUDY (20 Marks)
Shoppers ‘Delight’s large retail store,
had above average quality and competitive prices. It advertised its retail
promotions in local newspapers. Its TV advertising was mainly aimed at building
store image and did not address retail promotions. The management
knew it well that they had to advertise
their retail promotions more, but they did not feel comfortable with the
effectiveness of percent efforts and wanted to better understand the impact of
their present promotions. To better understand the effectiveness of the present
efforts, a study of advertising exposure, interpretation, and purchases was
undertaken. Researchers conducted 50 in depth interviews with customers of the
store’s target market to determine the appropriate product mix, price, ad copy
and media, In addition, the store,s image and that of its two competitors were
measured. Based on the research findings, different product lines that would
appeal to the target customer were selected. The retail promotion was run for a
full week .Full page advertisements were released each day in the two local
Hindi newspapers, and also in one English new a paper that devotes six pages to
the coverage of the state. Each evening, a sample of 100 target market
customers were interviewed by telephone as follows:1 .Target customers were asked
if they had read the newspaper that day .This was done to determine their
exposure to advertisement.2.After a general description of the product lines,
the respondents were asked to recall any related retail advertisements they had
seen or read.3.if the respondents were able to recall, they were asked to
describe the ad, the promoted products, sale prices, and the name of the sponsoring
store.4.If the respondents were accurate in their ad interpretation ,they were
asked to express their intentions to purchase.5.Respondents were also asked for
suggestions to be incorporated in future promotions targeted at this consumer
segment .Immediately after the close of promotion,500target market customers
were surveyed to determine what percentage of the target market actually
purchased the promoted products. It also determined which sources of
information influenced them in their decision to purchase and the amount of
their purchase. Results of the study showed that ad exposure was 75% and ad
awareness level was 68% and was considered as high. Only 43% respondents
exposed to and aware of the ad co pay could accurately recall important details,
such as the name of the store promoting the retail sale. Just 43% correct
interpretation was considered as low. Of those who could accurately interpret
the ad copay ,32% said they intended to respond by purchasing the advertised products
and 68 per cent sad they had no intention to buy. This yields an overall
intention to buy of 7%.The largest area of lost opportunity was due to those
who did not accurately interpret the ad co pay. The post promotion survey
indicated that only 4.2% of the target market customers made purchases of the
promoted products during the promotion period. In terms of how these buyers
learned of the promotion,46% mentioned newspaper A(Hindi) ,27% newspaper B
(Hindi),8% newspaper c( English), and 15% learned about sale through word of mouth
communication. The retail promotion was judged as successful in many ways,
besides yielding sales worth Rs.900,000.However ,management was concerned about
not achieving a higher level of ad comprehension, missing a significant sales
opportunity. It was believed that a better ad would have at least 75% correct
comprehension among those aware of the ads. This in turn would almost double
sales without any additional cost.
Answer
the following question.
Q1.
Give an overview of the case
Q2.
How do you think survey helps to determine the preferences and other needs of
consumers?
Q3.
Prepare a survey questionnaire of any company of your choice?
Q4.
Surveys are suitable of certain types of products and brands. Comment.
CASE STUDY (20 Marks)
A high level US executive from New
York, who was being groomed to be the next CEO in a Japanese company, had a
very strong New York accent. Usually, we only work with international
executives, but because they needed results fast and I knew the hiring manager,
we agreed to work with him. Problem: Due to his heavy accent he was perceived
as less educated here in California, even though he was very smart and had an
MS degree from Cornell University. To make matters worse, he worked for an
Asian company whose executives came to hear his “state of the company” speech
twice a year, and they always had to pay special attention when he spoke.
Answer
the following question.
Q1.
Give solution of the above problem
Q2.
Give an overview of the case.
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