Discuss the retail management strategies adopted by Aldi in Australia.
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International Business
Case Studies
CASE STUDY (20 Marks)
The case discusses the entry of France based
retailer Carrefour SA (Carrefour) into Greece and its subsequent exit.
Carrefour entered Greece in 1991 by investing in the ‘Continent' hypermarket in
the country. In 1993, it entered the food retail segment in Greece by acquiring
food supermarket chains owned by the local retailer Marinopoulos. With the
acquisition of Promodès in 1999, Carrefour became the second largest retailer
in the world in terms of store count, next only to the US based WalMart. The acquisition of Promodès brought
supermarkets, discount retailers, and corner shops like Shopi, Dia, Score,
Pryca, Promocash, Puntocash, Champion and 8 Ã Huit into Carrefour's fold.
Answer
the following question.
Q1.
Give an overview of the case.
CASE STUDY (20 Marks)
The case discusses stores swap between
two of the top retailers in the world, Tesco and Carrefour, in the Czech
Republic, Slovakia, and Taiwan. In Taiwan, Carrefour was among the leading
retailers. But in the Czech Republic and Slovakia, Carrefour was not able to
gain market share. Tesco, on the other hand, was in a strong position in the
Czech Republic and Slovakia, but its Taiwanese operations were not doing well.
Both the retailers’ made a swap agreement between the two companies, after a
lot of deliberations, according to which Tesco agreed to take over 11 of
Carrefour's stores in the Czech Republic and Slovakia, and Carrefour agreed to take
over six stores of Tesco in Taiwan. Thus both the retailers succeeded in their
mission with bright future prospects of Tesco in the Czech Republic and that of
Carrefour in Taiwan.
Answer
the following question.
Q1.
Discuss the international expansion strategies of Carrefour and Tesco.
Q2.
Explain the reasons behind Tesco and Carrefour deciding to swap some of their
stores.
CASE STUDY (20 Marks)
The case focuses on Germany based hard
discounter Aldi's unique business practices and its operations in Australia.
Aldi, one of the oldest retailers in Germany, was considered to be one of the
pioneers of the hard discounter concept. It entered Australia in 2001. Aldi
followed the strategy it adopted for its German operations in Australia with
minimal modifications. The firm adopted the same operational strategy in
Australia and was successful in attracting price sensitive Australian consumers
despite strong local competition. Aldi's had expansion plans in Australia and
succeeded by identifying & solving the challenges the company faced from the
local retailers and the competition it can expect from other European and
American retailers which have announced their plans to enter the market.
Answer
the following question.
Q1.
Discuss the retail management strategies adopted by Aldi in Australia.
CASE STUDY (20 Marks)
An excellent international case study
comes from bike manufacturer Triumph, which lost steam in its British home base
three decades ago, but found new life by heading overseas. In 2010, Triumph
sold just 7,562 bikes in the UK, but 50,000 worldwide, indicating that an
international interest paid off for the company. Triumph's famous factory in
Warwickshire closed up shop in 1983, but the Indian factory remained, and these
days, the motorcycles have become the country's Harley Davidson. The company
struggles to meet demand in India, with
a six month waiting list and a new factory being built. India's middle class
has embraced the vehicle as an affordable commodity, even giving them as
dowries in weddings.
Answer
the following question.
Q1.
Give an overview of the case.
Q2.
How did the bike manufacturer Triumph survive despite lost steam in his home
town?
Assignment Solutions, Case study Answer sheets
Project Report and Thesis contact
www.mbacasestudyanswers.com
ARAVIND – 09901366442 – 09902787224
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