What were the reasons for going online for the sale of books
Assignment Solutions, Case study Answer sheets
Project Report and Thesis contact
ARAVIND – 09901366442 – 09902787224
International Business
Case Studies
CASE STUDY (20 Marks)
In the midsixties, the green revolution
not only changed the agricultural and financial state of India, it also helped
India to be a selfdependent country in food. In 1950s and early 1960s, India
imported huge quantity of food grains to feed millions of people. The
foreign reserves of the country were
under great stress. Hence the country took up the agricultural policies which
helped in promoting production of the food grains for the national food
security. The Govt. of India finally made a decision to survey those areas
where food grains could be cultivated at high rate with less expenditure. Thus
big investments were made in Punjab, Andhra Pradesh, Tamil Nadu, Gujarat, and
in other states. This led to the increase in the consumption of pesticides and
fertilizers also, and
caused many medical problems.
Production of agricultural products was encouraged mainly through replacement
of different crops by top yield varieties and increase of fertilizer usage. .
Green revolution, which came due to the globalization procedure, brought about
3 changes – financial changes, social changes and ecological changes towards
sustainable development. The main purpose is to save the natural resources by
carrying out all the development activities and wellbeing measures within the
carrying capacity of the planet. Thus protecting the future of the coming
generations.
Answer the following question.
Q1. Give an overview of the case.
Q2. What were the reasons for green
revolution in midsixties?
CASE STUDY (20 Marks)
The case presents an overview of
Nokia's entry and expansion strategies in India. In the past more than one
decade, Nokia has emerged as one of the most recognized brands in India,
surpassing some of the Indian business conglomerates in terms of revenues. The
marketing strategies adopted by Nokia in India are very user friendly and the
Nokia brand has become synonymous to mobile phones in the country. While Nokia
considers India as one of the most important markets for its future growth, the
company has been
facing stiff competition in the recent
years from Korean players like Samsung and LG. The case highlights Nokia's
strategies to compete with Korean companies and its product expansion plans in
the near future.
Answer the following question.
Q1. Discuss the expansion strategies
adopted by Nokia in India.
Q2. Debate the Challenges faced by
Nokia in the Indian market
CASE STUDY (20 Marks)
Amazon, a successful ecommerce company
was founded in 1955 by Jeff Bezos, in Washington. It began operating with only
one book sales store. Now it extends to a very wide range of other products,
including DVS, music CDs, computers, electronics, clothing, furniture, etc. The
founder of Amazon took full advantage of changes in technology. Since a number
of publishers and titles were existing and there was a poor structure of the
traditional books market, the idea of setting up an online virtual bookstore
that gave the biggest choice of products to the world came forth In addition;
Amazon developed a client’s interface to seek the consumer’s experience for
improvement and maintained a data base to know more about its customers. Amazon
acquired most of its online music store rivals and started marketing online as
well as offline. Amazon launched the innovative and bold marketing strategy to
provide customer with free delivery service and free shipping service. Amazon’s
objective was to maintain its free and fast delivery policy even at low profit
margins. The price of Amazon online products generally reduced by about
10%.Therefore out of 40 million customers, 30% customers was online customers.
For this reason Amazon founder confidently declared “Perhaps consumers will go
to physical store shopping, but certainly not because of the price”.
Answer the following question.
Q1. Give an overview of the case.
Q2. What were the reasons for going
online for the sale of books?
CASE STUDY (20 Marks)
This case discusses the journey of
Shenzhenbased networking and telecommunications equipment and services company,
Huawei Technologies Ltd. (Huawei), and its emergence as a global brand from
China. Huawei entered the Chinese telecommunications equipment market in 1987.
Despite its late entry, it quickly made its presence felt, outwitting giant
international telecommunications companies in the process. The company was also
hugely successful in the developing markets such as Russia and Africa. However,
Huawei faced several challenges in mature markets such as the US, Australia,
and Europe. In 2011, the company started facing opposition in the US,
Australia, and the European Union for its telecom equipment. Both the US and
Australia alleged that Huawei entered backdoors into its establishments at the
behest of the Beijing government, giving China a better chance to spy on the
US. The allegations had their roots in the past association of Ren Zhengfei
(Ren), Huawei’s founder, with the PLA.
Answer the following question.
Q1. Analyze the effectiveness of
Huawei’s lobbying efforts for tackling espionage accusations against the
company.
Q2. Design a cohesive global corporate
communications program to proactively address media speculation about Ren’s
close ties with the PLA.
Q3. Tackle concerns related to lack of
openness and transparency at Huawei.
Q4. Apply strategies that help Huawei
achieve brand recognition in the intensely competitive US smartphone market and
enterprise market.
Assignment Solutions, Case study Answer sheets
Project Report and Thesis contact
ARAVIND – 09901366442 – 09902787224
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